How we provide
a free service
Our fees can seem too good to be true – here’s how we provide commission‑free investing to our customers
With investing, your capital is at risk
The only Which? Recommended Provider to also be rated as Great Value by Which? customers
This is how we stay fee‑free
Single‑window trading
Our trading is all done within a single aggregated window. So, we combine orders for any given ETF and invest all at once. This process keeps costs down.
Efficient marketing
We avoid expensive, traditional marketing. Instead, we focus on supporting you with refer‑a‑friend schemes and co‑creating paid education content with leaders in the industry.
Automation
A lot of what we do is automated. Today, a lot can be done without human intervention. This is another way we reduce costs while providing a top‑tier service.
Management fees
A lot of our revenue comes from the fees we charge on our Managed and LifePlan portfolios. They’re low, but they’re still important for our business.
Uninvested cash
We also generate revenue from the uninvested cash held in our portfolios – we retain the interest offered by the bank – it’s fairly common practice for wealth management platforms and the cash itself is completely secure.
What our clients say
Get started with a commission‑free portfolio
Capital at risk
Our portfolio costs explained
Do it yourself
Build your own portfolio from our wide selection of ETFs, and use our tools to manage your money
LifePlan
Choose from our range of ready‑made, actively Managed Portfolios. Your choice, our expertise
Managed for you
Our team of experienced investment managers can take care of a portfolio that suits your goals
How safe is your money when you invest?
(TLDR: your money is protected, but not in the exact ways you might think)
Have more questions?
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