How we provide
a free service
Our fees can seem too good to be true – here’s how we provide commission‑free investing to our customers
With investing, your capital is at risk
This is how we stay fee‑free
Single‑window trading
Our trading is all done within a single aggregated window. So, we combine orders for any given ETF and invest all at once. This process keeps costs down.
Efficient marketing
We avoid expensive, traditional marketing. Instead, we focus on supporting you with refer‑a‑friend schemes and co‑creating paid education content with leaders in the industry.
Automation
A lot of what we do is automated. Today, a lot can be done without human intervention. This is another way we reduce costs while providing a top‑tier service.
Management fees
A lot of our revenue comes from the fees we charge on our Managed and LifePlan portfolios. They’re low, but they’re still important for our business.
Uninvested cash
We also generate revenue from the uninvested cash held in our portfolios – we retain the interest offered by the bank – it’s fairly common practice for wealth management platforms and the cash itself is completely secure.
What our clients say
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Capital at risk
Our portfolio costs explained
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