Guest Post by Michelle Salater, founder and president of Sūmèr
Having a fresh marketing plan that works to attract customers is one of the most important investments you can make in your business.
An effective marketing plan helps you to:
- Attract customers around the clock.
- Visualize your business goals and growth.
- Remain organized and motivated.
A company that doesn’t have a functioning marketing plan won’t attract new customers or be able to stay in front of past customers. Therefore, the company will have to work harder to reach those customers and make the sale. The key to any business’ success is to have a solid marketing plan in place to ensure that you’re reaching new and past customers around the clock.
Although all businesses differ from the next, some marketing plan elements remain the same. Below are a few essential items to have in your marketing plan:
1. Electronic Newsletters: Stay in front of past customers with a weekly or bi-weekly electronic newsletter. Your newsletter can contain promotional coupons or deals, offer tips and advice, feature a video, or focus on a new product or service.
2. Social Media: As you probably already know, social media is one of the key elements to a successful marketing plan. Using social media, you’re able to share your brand message instantly in real-time conversations with key influencers, industry professionals, peers, and new and past customers. This invaluable interaction enables you to increase brand awareness and encourage individuals to instantly take your desired action.
3. Blog Commenting: Gaining exposure to influential bloggers is a great way to get in front of new markets. When you comment on related blogs, you’re not only getting in front of that blogger, but you’re also getting in front of his or her readership. Imagine how many people you could reach if one blogger had 5,000 readers on his or her blog per day?
Blog commenting also enables you to build relationships with influential bloggers and possibly gain a spot to guest post on his or her blog. This would help you to really spotlight your brand and expose yourself to a new audience.
4. Blogging: Give your target audience information and answers that they’re seeking by creating a blog. Here, you can share your expertise, build a connection with your target market, and encourage prospects to view you as the expert of your industry.
5. Video Marketing: Use videos to spotlight a specific product or service, illustrate your industry expertise in an interview, or strengthen your brand image by providing viewers with valuable tips and strategies. A great video can work wonders for your business by reinforcing your brand image and creating brand awareness to new markets.
About Sumer:
Sūmèr, LLC, specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch.
We believe in the power of personal connection. We stand for the hope and conviction that capitalism across the globe can be healed through conscious entrepreneurship, whether in small businesses or large corporations. Sūmèr believes that anything is possible and that amazing things can occur in this world if we all learn to communicate effectively.
We are a team of creatives with a passion for web copywriting, blogging, online marketing and promotion, and celebrating each client’s success. We know no borders. Whether in San Diego or South Carolina, Cape Town or Europe, we help clients that share our vision: they are passionate about their brand message, dedicated to great results, and willing to make the investment required to fulfill their goals.
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